ALBUM REDESIGN PACKAGING
OVERVIEW
This project is a redesign of an album package to better show the artist's personal growth, emotional journey, and process of change through visuals. The target audience is people who like emotional and meaningful messages and want to experience personal growth and change through music.
ORIGINAL ALBUM
Shawn Mendes's Wonder (2020) explores themes of self discovery, love, and personal growth. With its emotional and introspective tone, the album connects with a young audience seeking honesty and change through music. This project reimagines the album's packaging to better reflect its dreamy, introspective aesthetic and the artist's evolving identity.
Sketches
ALBUM REDESIGN
The design contrasts two visuals: the artist smiling above the ocean and submerged beneath it, applied to the exterior and interior of the packaging. The design was refined from the rough into a more structured, rectangular format. The wave shaped front cover was adjusted to better reveal the album title Wonder, with right aligned bold typography for improved visibility. On the back, the title was enlarged and the song list aligned with the ocean horizon to create a more cohesive layout, while the barcode was reshaped to match the wave motif.
Rough
Final
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