CREATIVE LAB
Campus Visual Identity & Motion
OVERVIEW
Collaborated in a three-person design team to develop the visual identity for Creative Lab, an on-campus computer lab for design students. I participated in the logo development process from initial concepts to the final design, then created motion graphics to bring the identity to life through digital signage in the space.
PROCESS
LOGO FINAL
The logo was designed to reflect the playful and energetic ideas of design students. Curved, wing-like shapes were added to the R, T, and V to give the letterforms more character and create a sense of movement. The offset treatment was aligned with “LAB” to bring more structure to the composition while maintaining its playful and dynamic feel.
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