WELLNESS BRAND IDENTITY
OVERVIEW
Wildflower & Rose is a botanical wellness brand focused on natural, plant-based products. I designed the logo and product labels, and I am currently working on social media,
the website, and product photography. The goal is to create a warm and natural look that feels consistent and trustworthy, without feeling too clinical or mystical.
BRAND COLOR
Inspired by herbs and nature, the color palette uses soft greens and earthy tones to create a warm and calming feeling. The brand blue adds trust and consistency.
#EEF3E7
#9CAF88
#B2AC88
#8A9A5B
#7E8F6D
LOGO
I added leaf elements to represent the herbs used in the products. The elegant serif style gives the logo a more refined and premium feel, while keeping it natural and warm.
#EE9C90
#EE9C90
#EE9C90
LABEL (Dropper Bottle & Roller Bottle)
I drew illustrations of the ingredients used in each product and added them to the labels. I kept the illustration style simple and natural to match the overall brand image.
Dropper Bottle
Roller Bottle
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